Born in Buffalo, New York, Samantha found herself more interested in creating her own coloring books while other kids were trying to stay in the lines. 


In 2008, Samantha moved to New York City to pursue her dream and study illustration at the Fashion Institute of Technology. After earning her Associate's Degree in Illustration, she continued her studies at FIT to obtain a Bachelor's Degree in Accessory Design with a concentration on footwear and handbags. While studying in Manhattan, Samantha fell in love with the city and continued to reside there after graduation where she started her career as a shoe designer, working for major iconic fashion brands. 


Samantha's glittery, whimsical fashion illustrations quickly became popular on social media and helped her become a sought-after artist for influencers, celebrities, and luxury fashion brands. She has also accepted invitations from multiple high-end designer brands to travel across the US and perform live fashion sketches as a featured artist during marquee brand events. 


Samantha wanted her fun and colorful art to be incorporated into everyday life, so she took her love for accessory design and passion for illustration to create unique lifestyle products that spark joy in sassy, fun-loving girls across the world. 


When she's not sketching, Samantha can be found traveling anywhere with a beach. She finds beauty in everything and is constantly inspired by nature, animals, and of course, anything that glitters. 


A note from the artist…


I love to inspire and to be inspired. My customers are my inspiration and I hope to be an inspiration to you. So when you carry my art with you, whether it be on your SEF phone case or your new mug, I hope you are reminded to follow your dreams and to take a moment to see the beauty in everyday things.